After 25 years, Amazon has retired its Alexa web tracking system.

Amazon's Alexa web tracking system will be turned off on May 1, 2022, after 25 years.

But don't be fooled: despite sharing the same name, this won't affect Alexa devices.

Amazon had been tracking the popularity of websites using Alexa Internet.

"We founded Alexa Internet twenty-five years ago," the Alexa.com team wrote in an announcement posted on Wednesday, December 8.

We've made the difficult decision to retire Alexa.com on May 1, 2022, after two decades of helping you find, reach, and convert your digital audience.

"It has been a privilege to serve you as a customer."

New subscriptions were also halted on December 8, but existing subscribers will be able to continue using the service until May 1, 2022.

In the statement, no official reason for the shutdown was given.

Despite the fact that the technology was developed in 1996, Amazon did not purchase it until 1999.

The Alexa Rank technology used software installed on some web browsers to track how users interacted with the sites as they navigated around.

After that, the data is used to create rankings of the most popular websites from around the world.

However, because of how the data was gathered and the small number of people who used the browser extension to track website information, there have been concerns about the technology's reliability.

However, some websites, such as Wikipedia, have come to rely on these popularity rankings.

Alexa Rank was also useful for tracking and sharing information about websites whose owners didn't want their rankings and popularity shared.

The Amazon Alexa voice assistant with the same name didn't debut until 2014.

Existing Alexa.com subscribers will be able to export their data before their accounts are deleted.

We'll show you how to tell if your Amazon Alexa Echo device is listening in on your private conversations.

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